Case study meditech surgical

Growing prevalence of myopia, growing geriatric population, and increasing preference for contact lenses over prescription eyeglasses are the major factors driving the growth of this market.

Case study meditech surgical

The company manufactures and market low cost endoscopy surgical equipment to hospitals and independent surgeons. The company's distribution operation is arranged and managed from a central storage warehouse that ships its products to domestic and international affiliates.

The organization have been experiencing a good customer service experience in the past, however, lately customers have expressed concerns with the time products are being delivered to them.

Due to the nature of the industry, the delivery of surgical equipment on time is extremely important. The on time delivery of products to its customers has become the main problem for the firm.

Currently, Meditech's customers are waiting over six weeks for products to be delivered to them. This current practice is not acceptable and must be addressed by management immediately if Meditech wants to stay competitive and keep its current market share.

Meditech's main problem is that a bullwhip effect was produced due to organizational and supply chain problems. The method used by Meditech to balance customer demands with planned production is not effectively serving its purpose.

The catalog of products been offered by Medltech continues to grow and replacing current items, making obsolete old products that are in their catalog and current customer orders. Poor customer demands forecasting, long assembly lead times, and changing products are the main reason why inventory levels are not enough to satisfy customer's demands."Coming together is a beginning; keeping together is progress; working together is success." - Henry Ford "A sense of humor is part of the art of leadership, of getting along with people, of getting things done.".

Official ESCRS | European Society of Cataract & Refractive Surgeons

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Case Study: Meditech Surgical | Case Study Template

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Case study meditech surgical

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Case Study: Meditech Surgical | Case Study Template